2016 News

Pubs honoured for selling a million pints of Oakham Ales

Representatives from 24 Oakham Ales-serving pubs across the UK enjoyed a special evening last week at Brewery Tap in Peterborough to celebrate their support for the award-winning brewery.
The annual 75 stockist event on Wednesday 23 November saw publicans from as far away as Huddersfield, Cheltenham and Norwich receive a trophy and certificate from Oakham’s managing director Adrian Posnett and Head Brewer Alex Kean.

Hosted by press officer David Blackmore, the pubs qualified for the event by selling 75 or more brewers barrels (over 21,000 pints) over the past year.

Mr Posnett said it was wonderful to catch up with a number of pubs across the country who have supported Oakham over the years as well as meeting pubs who qualified for this event for the first time.

He added: “This is my favourite event of the year. Its always an incredibly special evening where we get to say a big thank you to those who have, and continue to, support us by putting Oakham Ales in pride of place in their pubs."

As well as the fine food and Oakham Ales on offer at Brewery Tap, the landlords and their guests were also able to try StoneWalker’s Chenin Blanc and Cabernet Sauvignon, courtesy of Oakham’s sister company Bellwether Wines.

Pubs who qualified event included:

Babelas Continental Bar (Leicester). Regular stockist of not only our cask ales but also Krombacher (both Pils and Weizen) and wines from the Bellwether wine range. Featured in this year’s CAMRA Good Beer Guide.

Black Bulls Head (Openwoodgate). Regular stockist of Citra, Bishops Farewell and Green Devil IPA both in the main bar and at weekends in the outside ‘Bedlam Bar’. Twice previous winners of the Amber Valley CAMRA pub of the year.

Dewdrop Inn (Ilkeston). Bishop’s Farewell and Green Devil IPA permanently available which combine to make the Ilkeston favourite ‘Bevil’! A regular good beer guide entry.

Duke of Wellington (Norwich). Permanently stocking both JHB & Bishop’s Farewell, the pub has been a huge favourite with real ale fans for a number of years and they continue to be big supporters of Oakham Ales.

The Grove (Huddersfield). First time at the event. Permanent Citra stockist.

Half Moon (Hitchin). Huge supporter of Oakham Ales over the last few years. The pub is a regular award winner and is currently Hertfordshire Pub of the Year.

Hop Inn (Newcastle under Lyme). Local CAMRA pub of the year in 2015 and regular Citra stockist.

Jolly Brewer (Stamford). Permanent JHB stockist and third time qualifier. Previous winner of both local CAMRA branch pub of the year as well as Lincolnshire pub of the year.

King William IV (Nottingham). Currently features Citra, Bishops Farewell and also stocks Krombacher and the new Craftworks range. A regular Oakham stockist for a number of years and one of the best real ale pubs in Nottingham.

The Lodge Inn (Alsager). Permanent Oakham stockist. First time at the event

Malt Shovel (Ashby). Regular Oakham Ales stockist for some time now. Also a recent local CAMRA pub of the year.

Malt Shovel Tavern (Northampton). Third time qualifiers but Mike and Roz have now retired from the pub. A big thank you to them as a huge supporter of Oakham Ales over the years.

The Merchants Inn (Rugby). Permanent Bishops Farewell stockist and first attendance at this event. As well as being a pub in rugby it’s known as ‘The Pub of Rugby’.

The Mermaid (St. Albans). Permanent Citra stockist and attended all three of these events. Regular winner of the local CAMRA branch Cider Pub of the Year.

Oakagroup. Paul Hook, Oakham Ales senior partner, represented the four Oaka group pubs.

Prince of Wales (Moseley). Permanently stocks Bishops Farewell. A good beer guide entry for many years, this three bar pub is a real community local.

Rising Sun (High Wych). Permanent JHB stockist and CAMRA good beer guide entry. Previous winner of the local CAMRA branch pub of the year.

Sandford Park Alehouse (Cheltenham). Permanent Citra and Krombacher stockist and long-time supporter of Oakham Ales in other pubs.

Swan & Rushes (Leicester). Permanent JHB & Bishop’s Farewell stockist for a number of years now.

The Wellington (Birmingham). Not only permanent Citra stockist but the biggest single outlet stockist of Citra in the country. On a quiet week they still average over 800 pints of Citra a week.

White Lion (Kimberley). First time qualifiers for the event, the White Lion permanently features Bishop’s Farewell, and was this year’s Nottingham CAMRA pub of the Year.

In attendance from Oakham Ales were:
Helen Jarvis (National Sales Executive for the West), Neil Galloway (Operations Manager), Matthew Ashford (National Sales Manager), Alex Kean (Head Brewer), Jonathan Shaw (Area Sales Manager), Paul Langley (Free Trade Sales Manager), Marcus Gregory (Area Sales Manager), Elizabeth Louch (National Sales Executive for the East), Will Fry (Area Sales Manager), Warren Ball (Commercial Director), Olly Ford (National Sales Executive for the North), Adrian Posnett (Managing Director), Nigel Wattam (Marketing Manager).

Hail Green Devil IPA

Green Devil IPA taxi
Oakham Ales new branded Green Devil IPA taxi.

Lovers of Oakham Ales can now ‘hail’ Green Devil IPA from bars and restaurants across the Capital, with the introduction of a new liveried taxi with the beer’s distinctively eye-catching branding.

Green Devil IPA has won numerous awards since it was launched six years ago and was named Champion Cask Ale at the 2013 and 2015 biennial International Brewing Awards, beating off 23 other countries to the title.

London is a new area to have direct supply from Peterborough where Oakham Ales is based and further supports Oakham’s current distribution routes into the Capital.

It is also a target to expand Oakham AlesOakademy of Excellence’ which already has nearly 300 members across the UK and consists of venues that serve Oakham Ales, Oakham Craftworks Kegs, Ciders or Wines from its Bellwether Wines division on a permanent basis. In return members benefit from access to exclusive ‘Limited Edition’ ales, as well as priority access to: Oakham Ales; Seasonals and Specials.

The Old Fountain is one of the first pubs in London to receive beer directly from the Brewery and to become an Oakademy member. It is just around the corner from Old Street tube. For the full range of Oakham Ales as well as delicious Pan-Asian Cuisine Oakham Ales, beer aficionados can also visit Oaka at the Mansion House, a short walk from Kennington Tube Station.

Oakham Ales Citra is now best-selling beer

John Bryan, Oakham Head of Production with Citra.

Just five years since Citra was launched as Oakham Ales fifth permanent beer, it has claimed the top spot at the acclaimed innovative brewery based in Peterborough.

Oakham Ales was the first UK brewer to launch a single varietal beer using the Citra hop, for occasional brews in November 2009. The beer, has for the first time, overtaken JHB (Jeffrey Hudson Bitter), which has been the brewery’s best seller for the past twenty-three years and continues to grow its market share.

The beer was a result of the Brewery’s Production Director, John Bryan, being “bowled over” by the Citra hop on his annual hop research trip to the USA. John arranged for a batch to be flown back to the UK which led to the launch of Citra.

Customer response was so positive when it was first brewed that it earned a permanent place in Oakham Ales cask and bottle range in 2011. Citra, with a 4.2% A.B.V. is a light, refreshing beer with pungent grapefruit, lychee and gooseberry aromas leading to a dry bitter finish.

John Bryan, Oakham Ales Production Director said: “I am extremely proud that the beer I created just five years ago, is now such a fantastic seller. I knew as soon as I came across the Citra hop that it was something special and it seems that our customers agree”.

Adrian Posnett, Managing Director of Oakham Ales said: “We are proud to have been the first brewer in the UK to produce a single varietal hop beer using Citra. We are not afraid to try something different and being a smaller brewer, we have the flexibility and independence to follow our instincts and produce innovative beers. Citra has sold exceptionally well and we are now selling in excess of one million pints per annum”.

Citra is available in nationally through the free trade, selected distributors and multiple retailers.

Oakham Ales Launches Oakham Craftworks Its new Keg Range

Oakham Ales, the acclaimed innovative brewery based in Peterborough, is launching its new range of kegs as part of ‘Oakham Craftworks’ at this year’s ‘Craft Beer Rising’ Festival. The Festival will take place in The Old Truman Brewery, Brick Lane, London on the 26th-27th February 2016. Two of Oakham Craftworks’ seven new keg beers will be available to sample, alongside its already permanent Green Devil IPA in keg (6.0% A.B.V.) - Blonde (4.5% A.B.V.) and Export Stout (6.5% A.B.V.)

Adrian Posnett, Managing Director of Oakham Ales, said: “The demand for craft keg, particularly in London, continues to increase, demonstrated by the ongoing success of our craft keg Green Devil IPA.
“With the recent appointment of a dedicated London based Area Sales Manager, complementing our current distribution routes into London, it makes sense to extend our bespoke keg range to ensure that we can meet this demand and offer our customers a wider choice of beer styles. We have a reputation for producing Ales that are second to none and we aim to do the same with our Oakham Craftworks range.”

The additional Oakham Craftworks keg line-up will include: Robust Porter (5.6% A.B.V.), IPA (5.2% A.B.V.), Pale (5.0% A.B.V.) Rye (4.8% A.B.V.) and Red (4.6% A.B.V.) and will be introduced later in 2016/17. All will be available in 30 litre containers.

For more information on the festival visit http://craftbeerrising.co.uk/